Projects & results
Explore selected work in content strategy, social media, SEO, editorial writing, and website design for businesses, public figures, and nonprofits.
Selected work
From international commemorations to retail rebrands, these projects show how I adapt the message, format, and channel to the audience.
Social media management · Public figure
I manage social media for Helen Patton, granddaughter of General George S. Patton, with an editorial calendar and coverage of WWII commemorations and humanitarian initiatives. I shape posts and campaigns for an international audience.
Strategy deliverable
40+Pages of content strategy and planning
Content strategy · Healthcare
As a content strategist with Like Marketing in Brazil, I developed tailored digital content strategies for healthcare clients. Each plan gave the team an editorial calendar, campaign direction, and SEO guidance for web and blog content.
40+ page content strategy documents
Website & social media copywriting
I wrote website copy and social posts for Veritá Care, making health and wellness topics accessible to its audience. The client recorded a 30% increase in its lead conversion rate, and its health and wellness posts saw improved engagement.
+30% in lead conversion rate
Editorial writing · Brand storytelling
I developed editorial content for Via Artística’s 20th-anniversary magazine and wrote content for VA Casa na Praia. The work brought the company’s story and a signature design project into its anniversary communications.
20th-anniversary publication · Project storytelling
Click here to view the magazine
Copywriting · Social media
I wrote social copy and developed content for a Brazilian jewelry brand during its rebrand. The work translated the new positioning into Instagram captions and product stories for a luxury audience.
Rebrand support · Instagram copy and content
Content strategy · Social media
I developed brand messaging, social content, and campaign creative for Biza’s in northern Brazil. The work aligned the brand’s visual identity with its social presence and helped increase sales and social engagement.
Brand messaging · Sales-focused campaigns
LinkedIn content strategy · B2B writing
I planned LinkedIn content and wrote posts and articles for Pedro Henrique Melo Braga. I turned topics such as Industry 4.0 into practical reading for business leaders, helping him build a professional presence around technology and innovation.
LinkedIn articles · Technology and innovation
Search strategy · Editorial
I wrote search-optimized articles on real estate, healthcare, digital marketing, and interiors, including coverage of Casa Cor Balneário Camboriú. In 2019, real estate articles reached Google’s first page and helped increase organic traffic to the client’s site.
+50% organic site traffic for the real estate project
Website design
Three examples of how I tailor site structure, content, and visual direction to different businesses.
A construction website that brings services, project photography, and quote inquiries together.
A local service website that makes painting and deck care easy to explore and puts estimates within reach.
A website for a tarot and astrology practice, with space for readings, gatherings, and a journal.
Giving back
I volunteer my marketing and communications skills to honor Veterans, support local organizations, and help people find events and resources in their communities.
Volunteer Head of Marketing
As volunteer Head of Marketing for Walk Among Heroes, I helped grow its YouTube channel from 150 subscribers to 230,000 in 11 months through content strategy and organic execution.
My work also included YouTube SEO, campaigns across YouTube, TikTok, Instagram, and Facebook, and a refresh of the website and brand.
Visit Walk Among HeroesOrganic YouTube growth
230KYouTube subscribers reached in 11 months with Walk Among Heroes
Social media views across platforms in 5 months
MARQUETTE, MICHIGAN
Volunteer social media & marketing
I create weekly social media graphics and captions for American Legion Post 44 in Marquette. I turn the Post’s calendar into easy-to-scan updates and design posts for community events, meal specials, and programs honoring Veterans. My goal is to make it easy for members, Veterans, and neighbors to know what’s happening and how to take part.
Weekly schedules · Event promotion · Social media design
MICHIGAN’S UPPER PENINSULA
Volunteer marketing & communications
I support marketing and social media for a community initiative focused on Veteran suicide prevention in the rural Upper Peninsula. I helped launch its Facebook presence, develop its messaging, and plan a website that organizes resources, events, and ways to get involved. The goal is to make local support easier to find for Veterans and their families.
Facebook launch · Community messaging · Website planning
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