Content Strategy & Social Media Management
If every week starts with “What should we post?”, I can help you build a plan around what your audience wants to know and what your business needs to communicate. You can hire me to create the strategy or stay involved to put it into practice.
Let’s Talk About Your Content
Service details
We start with your audience, your goals, and what you’re already publishing. I turn that into recommendations for topics, channels, and formats, with an editorial calendar that gives your team a place to start. Depending on the project, that can include brand messaging, campaign planning, website copy, or video scripts.
Working together
I can take care of writing, planning, scheduling, and publishing across the channels we agree on. Graphics, short-form video editing, and community support can be included where needed. We review what the audience responds to and use those observations to guide the next round of content.
Selected work
As volunteer Head of Marketing for Walk Among Heroes, I helped grow its YouTube channel organically from 150 to 230,000 subscribers in 11 months. My work included content strategy and execution across channels.
FAQ
Yes. I can build the plan for your team to run. If you want help producing or publishing content, we can set up ongoing support separately.
Yes. I work with businesses and organizations in Marquette, across Michigan’s Upper Peninsula, and remotely across the U.S.
Contact