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It may sound like a cliché, but I need to start this article with the obvious: artificial intelligence has taken over the world, including the world of content. People who work with content strategy for different countries, as I do, have already noticed a very clear trend: texts are following the same pattern, no matter the language. ChatGPT, for example, has a very recognizable writing style. If you work in this field, it takes one glance to know when a text was generated by

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